Content marketing can be quite a frustrating task in such a fast moving world. After all, what we find is valid today is often deemed irrelevant or ineffective just one year later.
But what choice to we have? Should we give up?
As someone with a content writing service, I often rely on content marketing to find new clients. However, content marketing is incredibly hard and requires a proper strategy to be effective.
That being said, strategy is not everything and whatever we do in marketing should always be measured.
In fact, are you familiar that half of all business to business marketers have no idea how to measure the results of content marketing? Insane.
But how to you know if your content is effective?
Let’s take a look at three methods which can be used to measure your content marketing:
How to Measure Your Content Marketing
1.Measuring the Rate of E-mail Conversion
Email marketing is one of the most effective strategies in content marketing. As you know, there are also many ways to increase or encourage new sign ups.
With this in mind, I suspect that you might be asking readers to sign up in your blog posts?
If so, are you familiar with how many people read this request and actually sign up?
Optin Monster is a fantastic tool to grow your subscriber list. You can create custom forms and graphics but most impressively, you can also track the number of clicks or conversions you make.
2. Measuring the Effectiveness of Your Sales Funnels
Most marketers ignore the funnel conversion but if you have a specific path (funnel) to guide readers, you need to know the results of this funnel. For example, are any of your new customers a result of your sales funnel? You need to know!
Needless to say, you need tools to track the analytics on your website and the best way to do this is to set up Google analytics for every page or each piece of content.
Did you know this was possible? It is…and you hold do it!
3. Measuring the Number of Content Shares
Finally, the last one is simple. Yes, you had four likes and one share on the most recent post but how often is your content being shared by others? And this is important. Think about it: If you know the answer to this question, you also know what content is most effective.
Anyway, the best way to measure content shares is through Warfareplugins which allows you to create custom made buttons for posts and pages.
As you can see, there are many ways to measure the virality or popularity of your content. More to the point, if you measure this effectiveness, you can take a lot of the frustration out of content marketing.
So……how effective is your content marketing? Let me know in the comments!